Agreed, especially compared to last year: I went to two different shops where they were basically like, "Yeah, take whatever you want," which was pretty damn awesome (and I went to the second shop b/c the guy in front of me got the only copy of Godfall at the first place...)
This year, neither of those places were participating, so I had to drive to a different place where I could choose "two things." (Luckily my wife happened to be with me, so I got the DCC screen, the We Be Goblins Free, and Through the Breach, plus a DCC screen for my friend). I think the sad thing was that I didn't care that much about not getting a whole bunch of stuff...because it wasn't too exciting.
Also, last year I knew I was getting the Kickstarter version of Doom-Cave, which actually was enough to make Free RPG an awesome thing even if hadn't gotten all that other stuff!